BAB is rooted in research - and common sense.
Speeches and stats are not enough to sway students’ beliefs. There may be a bigger factor - social norms.
See the research below.
Social norms and alcohol-induced blackouts Among college students (Ward, Guo, 2020)
Social and Cultural Contexts of Alcohol Use (Sudhinaraset, Wigglesworth, Takeuchi, 2016)
This confirms what many of us have already known - the easiest thing to do with alcohol is what our friends are doing. For Greeks, this can be a massive problem - but also the start of a solution.
BAB digs into three specifics to shift your group’s culture:
1 — Goals
Phrases like “I’m blacking out tonight” and “Let’s get hammered,” dominate pregames across America. While we love rallying the troops, we’ve got some alternate ways of doing so.
2 — Choices
Many college students choose to drink. However, even more, have been chirped for not drinking the “right” amount. Often that leads to getting drunk to prove the haters wrong. We’ve got a new way of looking at freedom that will transform your nights out.
3 — Outcomes
Alcohol is easy to blame for any mistake. But those mistakes have real consequences. We’ve all seen those burn our friends (if not ourselves). Our method will give you more control over your nights, and support your friends who need it.
